Users will soon have a new feature that allows them to lessen the amount of AI-made media appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale launch. This advancement comes amid a increase in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding channels on a popular video site primarily display clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a label for substandard, mass-produced content that is often illogical or bizarre.
Based on user feedback that many people like content created using AI tools, including digital art to informative clips, and we aim to provide users the ability to adjust the amount of that, according to their own likes,” commented a company executive.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 m videos are uploaded to the app every day, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the level of AI-generated videos they view by accessing the topic control option in the app and choosing AI-made media. Additional categories that can already be adjusted under the tool cover politics, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines mandate creators to label lifelike AI-generated content, and it forbids harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
In addition, the service will from now on apply an AI-generated label to content produced via its built-in AI features, or detected by an cross-platform project for identifying artificial media. This step is intended to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a two million dollar awareness program for specialists and institutions to develop informative material about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, amid discussion over proposals to cut jobs for hundreds of safety staff in Britain. TikTok is set to cut hundreds of positions in its user protection team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by staff. The company stated a notable drop in disturbing and violent content seen by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”
